Guess Jeans E-commerce :: GCSE Business Marketing Coursework

label Jeans Ecommerce profess?, Inc. uses, merchandises, and distributes clothing apparel and accessories for workforce and women. It was created by terce br another(prenominal)s, cognize as the Marciano brothers who grew up in southern France. Maurice Marciano everywheresees the comp whatevers design direction, Paul Marciano is the Co-Chairman and Co-chief officer, and Armand Marciano is the Senior Executive wrong President . They were inspired by the American western tradition to stick the clothing designs of Guess ?. after(prenominal) Bloomingdales agreed to purchase dickens dozen of their jeans as a favor they were sold out with in hours. Thats when, in 1981, the ex officio Guess ? label was born, and would become single of the most recognized defect names. Guess ? uses historical trends within the market to develop a gross sales plan for designs and as a sharpen to the number of sales per garmet. With the sales plan in mind they set about out the best fl avour product at the best affirmable price. Once the materials are poised the cost of the item is determined. Including manufacturing labor, fabric, trims, and various other details included in the production of the clothing a blunt cost is agreed upon. after(prenominal) the cost is found Guess ? because determines on a modality merchandising cost, which is based on elevation or lowering prices to maximise sales and profits. As of today Guess ? has product licenses all over the world. Also it has distributors in North America, sulfur America, Europe, Asia, Africa, and Australia. Guess ? can be found in many department, retail, specialty, and milling machinery stores and as of January 1995 online. Guesss ? online store is created in Los Angeles, were its E-Commerce department is located. Their province is to create texts, graphics, researches of new technologies, and path online sales. The Guess?.Com website is updated every two to three months so the most dead on target information is invariably available to consumers.On the Guess ? website they support electronic protection clearly stated at the bottom of the page. They have bail measures set up to protect the consumer from any loss or mistreat of information under their control. Credit rag information and sign-in passwords are always stored in an unreadable, encrypted format. Also, the site is protected by a multi-layer firewall based security system. So any consumer information personalized or not is wholesome protected.Guess Jeans E-commerce GCSE Business Marketing CourseworkGuess Jeans EcommerceGuess?, Inc. designs, markets, and distributes clothing apparel and accessories for men and women. It was created by three brothers, known as the Marciano brothers who grew up in Southern France. Maurice Marciano oversees the companys design direction, Paul Marciano is the Co-Chairman and Co-chief officer, and Armand Marciano is the Senior Executive Vice President . They were i nspired by the American western tradition to begin the clothing designs of Guess ?. After Bloomingdales agreed to purchase two dozen of their jeans as a favor they were sold out with in hours. Thats when, in 1981, the official Guess ? label was born, and would become one of the most recognized brand names. Guess ? uses historical trends within the market to develop a sales plan for designs and as a guide to the number of sales per garmet. With the sales plan in mind they seek out the best quality product at the best possible price. Once the materials are gathered the cost of the item is determined. Including manufacturing labor, fabric, trims, and various other details included in the production of the clothing a rough cost is agreed upon. After the cost is found Guess ? then determines on a style merchandising cost, which is based on raising or lowering prices to maximize sales and profits. As of today Guess ? has product licenses all over the world. Also it has distributo rs in North America, South America, Europe, Asia, Africa, and Australia. Guess ? can be found in many department, retail, specialty, and factory stores and as of January 1995 online. Guesss ? online store is created in Los Angeles, were its E-Commerce department is located. Their responsibility is to create texts, graphics, researches of new technologies, and track online sales. The Guess?.Com website is updated every two to three months so the most accurate information is always available to consumers.On the Guess ? website they support electronic security clearly stated at the bottom of the page. They have security measures set up to protect the consumer from any loss or misuse of information under their control. Credit card information and sign-in passwords are always stored in an unreadable, encrypted format. Also, the site is protected by a multi-layer firewall based security system. So any consumer information personal or not is well protected.